Which way did/is the porn industry go/going to go?

On NPR there was a blurb about the previous format war (VHS vs Betamax) and they reported that the makers of VHS lobbied the porn industry in the San Fernando Valley in CA big time. It was the opinion of the piece that that was the major reason that VHS won that war.
Of course it may be moot now with porn so readily available on the internet, but NPR did say that both current format makers were heading to The Valley to lobby again.